What are you doing? Let me guess, playing Candy Crush???
Candy Crush, developed by the UK based company, King, is currently the most played game of the world. It is estimated that it is played 30 billion times in a month. The game can be played on iOS, Android, Facebook and the website of the company.
King has filed for a public offering in United States. The offering is to be of a multibillion-dollar value (some guesses are about $5 billion), a biggest Initial Public Offering (IPO) for years. The company has files the IPO materials confidentially, taking advantage of Jumpstart Our Business Start-Up Act, commonly known as JOBS Act. The law passed last year allows companies below $1 billion in revenue to begin the listing process in secret.
Some of the games offed by King are Candy Crush, Pet Rescue, Farm Heroes etc. While the game can be played and downloaded in free, the company offers extra lives and bonuses to help clear levels through in-game purchases. The offer starts from $ 0.99. Users of Facebook can also seek help from friends to solve the game. It is estimated that Candy Crush Sage alone brings in $ 850,016 of daily revenue which amounts to about $310 million a year.
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